Cassandra is an experienced digital entrepreneur and multi-business owner who in 2016 co-founded a successful SaaS platform in Instagram marketing, serving over 6,000+ clients as well as founding an Australian modeling and events management agency in 2014 which has since become Evolv Mgmt.
 

Cassandra's expertise lies in creative direction, social media management, innovative digital marketing strategies, influencer and content marketing, leveraging her diverse background and understanding in modeling, prestigious event planning, management and hospitality, fitness and wellness, professional makeup artistry, and clean beauty, for impactful results.

With over a decade of experience in experiential marketing and a background in B.A. Psychology and Masters in Social Work, Merilyn brings a deep understanding of human behavior and psychology to her role at Evolv Mgmt, enriching her marketing strategies with a unique perspective.

As the philanthropic Founder of a popular swimwear label, she is dedicated to fostering social responsibility and driving positive change through environmentally friendly solutions.